Sales Training: Confusion is normal at the beginning of any process
Learning to sell is a series of steps that are shared by all learning experiences. We start by becoming conscious that there is an underlying process we were not aware of before. We may not have a clear understanding of how to do it but we’ve started to at least know it exists. Because of this awareness we subconsciously start to observe and learn about the process, gathering information and experience without a great deal of conscious organization. This mish-mash of input is the fertile soil that the learning process requires to take shape. As beginners we fill our minds up with a bewildering amount of information that doesn’t always make sense to us.
This information gathering stage is the beginning stage of any learning or creative process. As confusing and disorganized as it may feel it is a perfectly normal and acceptable way to learn. As beginners we don’t have the experience to sort the important information from the less important. All we can do is take it in and remain open-minded.
Somewhere into the process an interesting thing happens: Previously confusing events start to make sense. An order starts to emerge. We see the connections between seemingly illogical actions and information. We’ve left the beginner stage and have begun to have a more engaged awareness. This ‘light of knowledge’ is what drives us as humans to excel. The fact that it is based on an unconscious gathering of knowledge that sorts itself out and emerges into our conscious lives is one of the great fascinations of life.
You have two choices. You can work on learning about selling and treat it as a fascinating opportunity or you can put it on the back burner and let the knowledge force itself out over time. The first choice means embracing a part of your business that may no have an immediate appeal and trusting that it will be worth the effort. The second choice, unconscious selling, will slow you down and may mean missed opportunities.
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