Sales Basics: Saying No
Even a very negative experience can have a strong positive impact on your business knowledge and confidence. With success comes the valued ability to say no to business that you have a bad feeling about. Even the hungry newcomer needs to learn and exercise this important confidence-builder. Turning down work often enhances your desirability in the eyes of others because of a quirk of human nature that makes us want what we can’t have. Once you’ve decided not to take on a project, trust your feelings and don’t give in to offers of higher payment or improved control. The underlying reason for not taking the job still exists. Be polite but firm and express the hope that at some future time you can work together on a different kind of project.
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