Prospecting Tools: Logo
A logo is a visual symbol of your business. Logos were originally developed because the majority of the customers were illiterate. A wheelwright used a hanging wheel for a sign or logo, a blacksmith an anvil, etc. Today logos are equally important because we know that as many as fifty per cent of us primarily think in pictures. These visual thinkers remember and represent things subconsciously in images and a strong image has much more resonance with them that a set of words which must be represented aurally in the mind. Have a simple effective logo designed by a good graphic designer and use it on your marketing materials in a consistent manner- same color, same type, etc. Consistency builds acceptance.
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